|
The
components considered in the design of a logo extends farther than
creating an optically pleasing design; it requires foresight and the
ability to communicate your identity to a diverse audience in a
manner that is reflective of your corporate image. The right logo
facilitates drawing in new customers.
If you own
a business in today’s economy, you must attain credibility to
contest with your existing competition. Your business’ logo is the
foundation of all of your marketing material.
|
|
A logo or
"identity" says; Who you are. It is the basis for
recognition and business continuity. A "stationery package" or
"identity system" consists of business cards, letterhead, envelopes,
invoices, labels, brochures, and in most cases promotional materials
are the basic components. |